Ice Art: A Critique
Generic Ice Bag: Simple, but no imagination. Then again, no news is good news, and this is much better than some of the crap designs that follow. I give it a C, just as much for not being bad as not being good.
Macondo Ice: I'm not sure what a Macondo is, but I kinda like the name. I'm on board already, and the retro "Price Is Right" theme only adds to the presentaion. However, this ice is clearly not crystal clear, as the bag posits. Thumbs up for style, thumbs down for truth in advertising. Again, a C.
IceWorks Ice: Now we're getting somewhere. We got art deco going on here. Little problem with the proportions with the buildings in the front (or are those ice towers?), but look at the fade work at the top. This is good work. However:
...at the bottom, the address of the factory is listed. Research Blvd., eh? If you have to build a factory on Research Blvd. to figure out the recipe for ice, you're trying too hard. Excellent execution, but lousy IQ. B.
Mireles Ice: OK, this just looks like the front of an 8th grade cheerleader's math notebook. Mireless is Spanish for 'look at this,' and I can't tell if that's ironic or not. Either way, I don't wanna look at it. D.
Home City Ice: We have some good art principles going on here, good use of negative and positive space, even if we are back to red and blue again. Home City... makes you think of where you live.. .a comforting setting in which to use ice. However, this is one of those that goes overboard with the description. Ice is frozen water. And here we have "Cube Size Ice Nuggets." Not sure if I want to have all that trouble in my glass. And something about not using the superlative of the word 'healthy' makes the slogan sound a little off. "Healthier than homemade! It's not the healthiest, but it's better that what you can do with your antiquated home ice-making equipment." Great art, but the wordage is a little on the snarky side. B.
Glace Ice: Now this one is just a pleasure to review. This is a first in all my years of ice looking-at: a three-color design. Blue, white, and off white, just to give the illusion of depth. This is a bear that actually looks like a bear. Also, the bag is translucent blue, which gives an extra touch of class. And, in a postmodern move:
...where an even overblowner claim is made: inside-out frozen ice! Just how does that work? And when it's fully frozen, can anyone but an ice scientist tell the difference? And again they're bagging on us for not being able to use the power of temperature in our own homes, while giving us the 'crystal clear' line again, and check out 'hard-frozen.' Isn't 'soft-frozen' called melted? However, they self-deprecate enough with the next line that I'm willing to believe that they're not all jerks in the ad department. Great art, complicated and dubious science, and a joke. B.
Reddy Ice: They fell into the red/blue trap here, but the clean design and translucent work dig them back out. They should perhaps learn to spell. but the repetition of the Ds draws your eye in toward the snowflake. Design principles at work. B-.
...yup, New Orleans. That explains it. And you gotta love the translation of "Cubitos Locos." Typical N.O. production...broken all up but with a lot of heart, and that's what gets this one by. C+.